In this edition of the sport intern special podcast, presenter Ashish Sharma chats to Michael Payne, the former Director of Marketing for the International Olympic Committee (IOC)
Michael has just released his latest book called Fast Tracks and Dark Deals. In it he recounts his experiences of negotiations for the IOCs´ TOP programme of sponsors, and and offers a sharp, insider's look at the commercial side of sport, for investors, sponsors, marketers, and fans.
