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Nike’s logo is a great example of how a small job can lead to big payoffs. Carolyn Davidson was studying Graphic Design at Portland State University in 1971 when Phil Knight approached her and asked her to come up with a logo for his own range of athletic shoes. This was just a side job – he knew she needed the extra money. Carolyn charged a mere $35 dollars for 17.5 hours of work and came up with a ‘swoosh’ that represented fluidity, movement, and most importantly speed. The brand was named Nike after the Greek Goddess of Victory. Initially, Knight was unhappy. But went ahead and used the ‘swoosh’ beside the shoe. Since then, the logo has become one of the most recognized ones worldwide and the brand soared to great heights. Up until 1975, Carolyn continued to design for Nike and later, after graduating, began freelancing. While she didn’t immediately profit from the ‘swoosh’ logo, the company did throw a party in her honor later where she was also given a generous stock in the company and a diamond and gold ring with the ‘swoosh’ on it. This shows how important brand engagement and connection are and how small efforts can lead to massive gains. Thank you for tuning in. This is Priya signing off and I will be back with more!
