Oliver Smith, head of digital and content marketing at ICIS, shares his journey from film studies to digital marketing, emphasizing the fusion of creativity and technicality. He discusses key moments in his career, including pivotal decisions, learning from failures, and the impact of influential books. The conversation delves into the power of storytelling and the emotional impact of video marketing. The conversation delves into the power of storytelling in video content, the impact of effective advertising, the influence of mentors, the lessons learned from Brazilian Jiu-Jitsu, and the importance of being present and content in life. Smith shares insights on the art of storytelling, the impact of advertising, and the influence of mentors in his career and personal life. He also discusses the lessons learned from Brazilian Jiu-Jitsu and the decision to prioritize contentment and presence in life.
Keywords
Digital marketing, content creation, storytelling, career journey, failure, influential books, video marketing, emotional impact, storytelling, video content, advertising, mentors, Brazilian Jiu-Jitsu, presence, contentment.
Takeaways
- The fusion of creativity and technicality is essential in digital marketing and content creation.
- Pivotal decisions and learning from failures shape career growth and personal development.
- Influential books can provide valuable insights and lessons for personal and professional growth.
- Video marketing has the power to evoke emotions and make a lasting impact on the audience. The power of storytelling in video content to evoke emotions and capture attention
- The impact of effective advertising in a saturated content environment
- The influence of mentors in shaping career and personal growth
- Lessons learned from Brazilian Jiu-Jitsu and the importance of being present
- The decision to prioritize contentment and presence in life
Sound Bites
- "If the person owns it, then you can have a very different conversation. And it's also about identifying what steps you're gonna take moving forward for that not to happen again."
- "The formation of a team. What makes a really strong team? A group of individuals that can come together with a common goal or purpose and execute on that to a level of performance that gets those results."
- "Great marketing great storytelling is to make you feel something. It doesn't have to be joy or happiness. It can be sadness and despair. But the worst thing I think is a piece of content that makes you feel nothing."
- "Video has the privilege, if done right, to grab your attention and evoke an emotion in you."
- "We're gonna forget all that. Like you're gonna trust us to go out and make this really great film that talks the heart of what this company stands for."
- "I owe a lot to the fact that Nicole was my boss and I observed her and to the reason I stuck around."
Chapters
00:00 The Fusion of Creativity and Technicality in Digital Marketing
08:18 Pivotal Decisions and Learning from Failures
24:22 The Emotional Impact of Video Marketing
24:51 The Art of Storytelling in Video Content
31:29 The Impact of Effective Advertising
33:52 The Influence of Mentors
40:10 Prioritizing Contentment and Presence
