Description

Andrew Jenkins, CEO of Volterra Digital and an expert in social media, shares his journey from failed e-commerce to successful social media consultancy. He discusses the evolution of social media, the importance of making connections, and the pivotal decisions that shaped his career. Jenkins emphasizes the value of value-based pricing and the shift from project-based work to retainer-based services. He also highlights the need for clarity in service offerings and the flexibility of independent entrepreneurship.

Keywords

Social media, social selling, e-commerce, digital marketing, entrepreneurship, value-based pricing, retainer-based services, independent entrepreneurship

Takeaways

• The evolution of social media and the importance of making connections
• The value of value-based pricing and the shift from project-based work to retainer-based services
• The need for clarity in service offerings and the flexibility of independent entrepreneurship

Sound Bites

• "The failure of my first foray into digital, setting up the e-commerce business to sell menswear on the internet. And it was just a steady outflow of money and a trickle of money coming in."
• "I wouldn't be doing what I'm doing now if I hadn't tried that."
• "One of the pivotal decisions was to move from projects to retainer."

Chapters

00:00 The Evolution of Social Media and Making Connections

11:39 Value-Based Pricing and Retainer-Based Services