Description

Summary

Antoinette Curtin, Director, International Growth Marketing at New Relic, Inc. discusses the role of emotions in decision-making, the importance of storytelling in B2B marketing, and her career journey from academia to marketing. She emphasizes the value of experience and a breadth of skills in the marketing field. Antoinette also shares her personal failure of leaving academia and highlights the unpredictability of career paths. She recommends the book 'Don't Sleep, There Are Snakes' as a thought-provoking exploration of different perspectives. In this conversation, Antoinette discusses the importance of cultural sensitivity and embracing different perspectives. She emphasizes the need to challenge assumptions and be open to new ideas. Antoinette also highlights the value of embracing failure and learning from mistakes, as well as the role of luck and timing in career decisions. She shares the importance of having difficult conversations and creating a culture of openness and learning. Additionally, Antoinette discusses the balance between passion and career and the joy of pursuing creative hobbies. She concludes by mentioning New Relic's Grok AI and upcoming observability report.

Takeaways

• Emotions play a significant role in decision-making, even in seemingly rational and objective contexts like marketing.
• Storytelling is becoming increasingly important in B2B marketing, challenging the perception that it is solely factual and boring.
• Having a breadth of experience in different organizations and roles can be valuable in developing a well-rounded skill set.
• Recognizable companies on a CV can be advantageous, but hands-on experience and the ability to execute are equally important.
• There is no perfect path in life, and it's important to be open to unexpected opportunities and changes in direction. Cultural sensitivity and embracing different perspectives are crucial in today's diverse world.
• Challenging assumptions and being open to new ideas can lead to growth and innovation.
• Failure should be embraced as an opportunity to learn and improve.
• Luck and timing play a significant role in career decisions.
• Having difficult conversations and creating a culture of openness and learning are essential for personal and professional growth.
• Balancing passion and career can lead to fulfillment and happiness.
• Creative hobbies can provide a sense of joy and relaxation.
• New Relic's Grok AI and observability report offer valuable insights and solutions for businesses.

Sound Bites

Chapters

00:00 Introduction and Beliefs

01:01 Emotional Decision-Making in Marketing

03:10 Antoinette's Role at New Relic

06:14 Antoinette's Career Journey

07:49 The Importance of Experience and Skill Set

09:12 Seeking a Breadth of Experience in Marketing

10:26 The Value of Recognizable Companies on a CV12:55The Importance of Agility in Startups

14:18 Antoinette's Failure: Leaving Academia

21:58 Book Recommendation: Don't Sleep, There Are Snakes

23:02 Different Perspectives and Cultural Sensitivity

26:51 Embracing Different Ideas and Challenging Assumptions

28:38 The Importance of Openness and Respect in Leadership

29:47 Embracing Failure and Learning from Mistakes

32:02 The Impact of Luck and Timing in Career Decisions

34:36 Embracing Difficult Conversations and Feedback

38:05 Creating a Culture of Openness and Learning

39:20 Balancing Passion and Career

42:26 Finding Joy in Creative Hobbies

43:14 New Relic's Grok AI and Observability Report