Description

Summary

In this conversation, Brittany Bluestein, Senior Director of Marketing for Document Intelligence at Thomson Reuters, shares her perspective on having it both ways and finding the middle ground. She discusses the importance of balancing conflicting goals and provides examples of how her team has managed to have their cake and eat it too. Brittany also talks about the challenges and failures she has faced in rushing hiring decisions and emphasizes the need for sales and marketing alignment. She recommends the book 'Crossing the Chasm' and highlights Kirk Kimmerly as an influential person in her journey. In this conversation, Brittany Bluestein, a marketing leader, discusses the importance of aligning goals and objectives, regular communication, and remembering internal customers. She emphasizes the need for a mindset shift and taking risks for career growth. Brittany also shares her experience of starting a startup and highlights the power of content and video. The conversation concludes with the concept of slowing down to speed up.

Takeaways

• Finding the middle ground and having it both ways can lead to optimal solutions.
• Balancing conflicting goals is essential in business.
• Rushing hiring decisions can lead to failures.
• Sales and marketing alignment is crucial for success. Understand each other's goals and objectives to advance the strategic objectives of the company.
• Regular communication is crucial, especially in remote and dispersed teams.
• Remember your internal customers and serve them to make their jobs easier.
• Take risks for career growth and prioritize experience over pay.
• Believe in yourself and bet on your own success.
• Repurpose content to reach different personas and stages of the buyer's journey.
• Slow down to speed up by focusing on strategic planning and building a strong foundation.

Sound Bites

Chapters

00:00 Introduction

00:17 Fundamental Truth and Having It Both Ways

01:28 Balancing Conflicting Goals

05:04 Acquisitions and Marketing Experiences

06:04 Failure in Rushing Hiring Decisions

07:25 Startups and Big Companies: Cowboys and Romantics

09:27 Hiring Slow and Firing Fast

12:23 Book Recommendation: Crossing the Chasm

21:06 Sales and Marketing Alignment

22:48 Dealing with Lack of Support for Alignment

23:08 Aligning Goals and Objectives

24:08 Regular Communication

26:01 Remembering Internal Customers

27:21 Mindset Shift

28:37 Taking a Risk for Career Growth

29:53 Making Decisions Based on Experience

31:47 The Importance of Believing in Yourself

33:11 Starting a Startup

34:17 The Power of Content and Video

37:11 The Value of Repurposing Content

38:04 Slow Down to Speed Up