Summary
In this conversation, Zoe Peterkin, head of marketing at Summize, discusses her transition from zoology to marketing and the similarities between the two fields. She shares her journey of choosing zoology and realizing it wasn't the right fit for her. Zoe also talks about the importance of not staying in a job that makes you unhappy and the pressure to conform to certain career expectations. She then dives into her current role as the head of marketing at Surmise and the challenges she faces. Zoe reveals that she is not a fan of self-help books and prefers to learn by doing. She highlights the value of practical learning through platforms like HubSpot Academy. Overall, Zoe emphasizes the importance of continuous improvement and applying new concepts in the workplace. In this conversation, Zoe discusses the importance of taking action and tying information to real-life situations. She also shares how her parents influenced her work ethic and ambition. Zoe emphasizes the need for a personalized approach to managing people and highlights the importance of balancing creativity and data in marketing. She reflects on her spontaneous decision to move to a new city and the impact it had on her life. Finally, Zoe celebrates her accomplishment of being the first marketer at her company and the growth they have experienced.
Takeaways
Sound Bites
Chapters
00:00 Introduction and Background
01:01 Transition to Marketing03:14Realizing Zoology Wasn't for Her
04:06 Staying in the Wrong Job
05:07 Current Role at Surmise
06:07 One Failure in the Early Days
08:10 The Pressure to Read and Learn
11:50 Not a Fan of Self-Help Books
14:26 Learning by Doing
15:38 HubSpot Academy and Refreshing Content
18:17 The Importance of Taking Action
19:10 Influential People: Zoe's Parents
21:02 Managing People: Individualized Approach
23:14 Management Style: Balancing Creativity and Data
25:46 Bold Decisions: Moving to a New City
33:13 Accomplishment: Growth at Mize
