Description

Summary

In this conversation, Eoin Keenan, Director of Digital Marketing at Poppulo, shares insights and experiences from his marketing career. He emphasizes the importance of considering the individual in marketing and the value of quality over speed. Eoin discusses the challenges of transitioning from larger companies to smaller companies and targeting different markets. He also shares a personal story of failure in his filmmaking career and how it led him to marketing. Eoin highlights the book 'Screenplay' by Sid Field as a major influence on his journey. He explains how storytelling principles, such as three-act structure and endings, can be applied to marketing for more engaging content. In this conversation, Eoin Keenan shares the impact of a manager on his career and the mindset shift it brought. He discusses his first interaction with Peter, who gave him a pep talk that changed his perspective on proving himself in a new job. Eoin also talks about the decision to focus on both digital and content, the importance of optimizing time and meetings, and the benefits of being a generalist. He shares his experience in the 'big room' and how it went from intimidating to normal.

Takeaways

• Consider the individual in marketing and ensure that your messages are of high quality and resonate with your audience.
• Transitioning from larger companies to smaller companies can present challenges, such as targeting different markets and working with limited resources.
• Failure can be a valuable learning experience and can lead to new opportunities and career paths.
• The book 'Screenplay' by Sid Field provides valuable insights into storytelling and structure, which can be applied to marketing content.
• Applying storytelling principles, such as three-act structure and creating satisfying endings, can make marketing content more engaging and effective. The influence of a manager can have a significant impact on one's career.
• A pep talk or lecture from a manager can change one's mindset and drive them to prove themselves.
• Being a generalist can provide a broader perspective and the ability to collaborate across different channels.
• The 'big room' effect highlights the shift from feeling intimidated to feeling comfortable and capable in high-pressure situations.

Sound Bites

Chapters

00:00 The Importance of Considering the Individual in Marketing

02:04 The Definition of 'Done' and the Value of Quality

03:32 Transitioning from Larger Companies to Smaller Companies

04:01 The Challenges of Targeting Different Markets

08:31 Lessons from a Failed Filmmaking Career

16:35 The Book that Shaped Eoin's Journey: 'Screenplay' by Sid Field

26:20 The Importance of Structure and Endings in Content

26:31 The Impact of a Manager

27:00 First Interaction with Peter

27:28 The Pep Talk from Peter

28:15 The Mindset Shift

29:46 The Decision to Focus on Digital and Content

31:03 Returning from Leave

34:28 Optimizing Time and Meetings

35:31 Preparation and Presentation Skills

36:31 Generalist vs Specialist

39:08 The Decision to Embrace Digital

45:30 The Big Room Effect