Description

In this conversation, Gabrielle Stratford, CMO at Supermetrics, shares her career journey, including her experience working in large organizations and the lessons she learned from a major failure. She emphasizes the importance of taking risks and the power of reflection and subconscious thinking. Gabi recommends the book 'Leadership and Self-Deception' and discusses the influence of her mother on her life. She also talks about the significance of making the decision to leave a job, even without knowing what comes next. In this conversation, Gabi Stafford, CMO of Supermetrics, shares her journey and insights as a marketer. She discusses the importance of making the decision to leave a job and take control of your life. Gabi emphasizes that it's okay to not have a plan and to explore different paths. She encourages individuals to avoid getting stuck and to embrace change. Gabi also highlights the shift in perception towards taking time off and traveling. She shares a messy but impactful accomplishment related to testing brand perception. Overall, Gabi emphasizes the art and science of marketing and the importance of being open to feedback and learning.

Takeaways

• Take risks and be open to new opportunities in your career.
• Reflection and subconscious thinking can lead to breakthroughs and solutions.
• Empathy and understanding are key to effective communication and building trust.
• The decision to leave a job can be liberating and open doors to new possibilities. Making the decision to leave a job and explore new opportunities can be empowering and give you control over your life.
• It's okay to not have a plan and to embrace uncertainty. Life is messy, and it's important to be open to change.
• Avoid getting stuck in a job or feeling like you have to have everything figured out in advance. Take steps towards your goals and be willing to make decisions along the way.
• The world has changed, and taking time off or traveling is no longer looked down upon. It's important to blaze your own path and not feel pressured to follow a traditional career trajectory.
• Testing and experimentation are crucial in marketing. It's important to listen to feedback and be willing to accept results, even if they go against your initial assumptions.

Chapters

00:00 Introduction and Musical Genre

01:13 Background and Career Journey

02:30 Transition to American Tech

04:17 Working in Large Organizations

07:06 Lessons from a Major Failure

13:00 Dealing with Challenges and Taking Risks

15:08 The Power of Reflection and Subconscious Thinking

17:16 Book Recommendation: Leadership and Self-Deception

23:32 The Influence of Gabi's Mother

29:12 Making the Decision to Leave a Job

35:26 The Importance of Knowing When to Move On

37:22 Making the Decision to Leave

38:22 Empowerment and Taking Control

39:11 Don't Get Stuck

40:02 Blazing Your Own Path

40:44 The Merry-Go-Round of Job Hopping

41:22 Accomplishments That Mean Something

42:20 The Power of Brand Perception

43:18 Testing and Learning as a Marketer

45:00 Humbling Results

46:26 The Art and Science of Marketing