Henrik Leerberg, VP of Global Marketing and CMO, Scanmarket at Unit4, shares his experiences and insights in this conversation. He discusses his background in engineering and his passion for diving. Henrik draws connections between diving and work, highlighting the importance of focus, calmness, and problem-solving. He also shares a personal failure in a startup and the lessons he learned from it. Henrik reflects on the transferable learnings from small to large companies and the value of agility. He recommends the book 'Crossing the Chasm' by Geoffrey Moore as a significant influence on his thinking. Henrik also shares his memorable meeting with Geoffrey Moore and the impact of influential people in his professional journey. In this conversation, Henrik Leerberg shares insights and experiences from his career in marketing and leadership. He discusses the influence of his parents on his values and interests, highlighting the importance of trust and empowerment in leadership. Henrik emphasizes the value of non-domain specific learning and the role of perspective in problem-solving. He also discusses the importance of failure as a learning opportunity and the need for trust in business relationships. Henrik shares his personal accomplishment of climbing a challenging mountain and relates it to the importance of trust in both personal and professional endeavors.
Takeaways
Chapters
00:00 Introduction and Dinner Guests
03:11 Henrik's Background and Diving
08:31 Connection Between Diving and Work
12:50 Henrik's Failure in a Startup
16:38 Transferable Learnings from Small to Large Companies
24:44 Early Adopters vs Early Majority
28:15 Meeting Geoffrey Moore
29:20 Impactful Person in Henrik's Journey
29:30 The Influence of Parents
32:23 The Value of Non-Domain Specific Learning
35:23 The Importance of Perspective
36:11 Empowering Others and Trust
38:12 The Role of Failure in Learning
39:49 The Shift from Engineering to Commercial
44:42 The Role of Technical Skills in Marketing
50:04 Personal Accomplishments and Learnings
55:08 The Importance of Trust in Business
