Description

In this conversation, Emily Ferdinando, VP at Bugcrowd, discusses the challenges of micromanagement and the importance of trust and empowering others. She shares her unique journey to becoming a VP and highlights the complexity of marketing. Emily also addresses the challenge of attribution in marketing and the need to measure and communicate marketing value. She reflects on a failure in her career and emphasizes the importance of regularly communicating the value of the marketing function to the broader organization. In this conversation, Emily Ferdinando shares insights from her professional journey and the impact of key experiences and decisions. She highlights the book 'Multipliers' by Liz Wiseman as a significant influence on her leadership style and the importance of being a talent magnet. Emily emphasizes the value of asking big questions and trusting the team to foster a culture of growth and innovation. She also discusses the impact of supportive leaders and the significance of taking on new roles. Finally, Emily shares an accomplishment in brand storytelling and the power of consistent messaging.

Takeaways

• Trust and empower your team to avoid micromanagement and foster growth.
• Recognize the complexity of marketing and the need for both creativity and rigorous measurement.
• Regularly measure and communicate the value of the marketing function to the broader organization.
• Focus on metrics that matter and tell a compelling story to demonstrate the impact of marketing. Being a talent magnet and trusting the team are essential for effective leadership.
• Asking big questions and challenging the status quo can lead to innovative solutions.
• Supportive leaders who prioritize their team's well-being can foster loyalty and dedication.
• Taking on new roles and responsibilities can be both challenging and rewarding.

Chapters

00:00 Introduction

00:15 The Challenge of Micromanagement

04:59 Emily's Background and Journey to VP

07:09 The Complexity of Marketing

09:04 The Challenge of Attribution in Marketing

12:17 Measuring and Communicating Marketing Value

15:16 Emily's Failure: Not Communicating Value

24:41 Book that Shaped Emily's Journey

25:25 Being a Talent Magnet

26:17 Leadership Styles in Multipliers

27:05 Asking Big Questions

28:02 Adjusting Your Aperture

29:18 Trusting the Team

30:40 The Impact of a Supportive Leader

35:05 Taking on a New Role

40:41 Accomplishment in Brand Storytelling