Description

André Canú, VP of Marketing at dLocal, shares his journey and insights on measuring success, learning from failures, and building teams. He discusses the importance of setting KPIs and measuring outcomes, as well as the value of storytelling in marketing. Canú also highlights the significance of trust and giving young professionals opportunities to lead. He emphasizes the need for freedom and flexibility in processes, allowing for experimentation and learning from mistakes. Canú concludes by discussing the importance of building strong relationships and networking in business. André Canú shares his insights on building a successful company culture and the importance of flexibility and learning in career transitions. He emphasizes the need to challenge processes and adapt them when necessary, while still maintaining a foundation of internal processes. André also discusses the impact of his decision to move from HR to product and the valuable lessons he learned along the way. He encourages individuals to embrace change, try new things, and not be afraid to reinvent themselves. Lastly, he highlights the significance of believing in the company's mission and prioritizing people-first in building a great culture.

Keywords

Journey, measuring success, learning from failures, building teams, setting KPIs, storytelling in marketing, trust, freedom in processes, experimentation, networking, company culture, flexibility, learning, career transitions, challenging processes, adaptability, HR, product, reinvention, mission, people-first

Takeaways

• Setting KPIs and measuring outcomes is crucial for success in any endeavor.
• Learning from failures and making corrections is essential for growth and improvement.
• Storytelling is a powerful tool in marketing, helping to convey insights and trends.
• Trust and giving young professionals opportunities to lead are key to building strong teams.
• Freedom and flexibility in processes allow for experimentation and innovation.
• Building strong relationships and networking are important for business success. Challenge processes and adapt them when necessary
• Embrace change and try new things
• Don't be afraid to reinvent yourself
• Believe in the company's mission
• Prioritize people-first in building a great culture

Sound Bites

• "If you are going to do something, we expect a certain outcome. How are we going to measure that?"
• "As long as you learn from them and correct them in the future, that's the way to go."
• "Being a storyteller, you have to turn data into insights and trends."
• "You have to challenge processes and adapt them when necessary."
• "Don't be afraid to reinvent yourself. You can always try new things."
• "Moving from HR to product was one of the most important decisions of my life."

Chapters

00:00 Introduction and Dream Job

09:02 The Power of Storytelling in Marketing

23:56 Building a Successful Company Culture

37:11 Believing in the Company's Mission

44:20 Bringing Services to Emerging Markets