Description

Summary

In this conversation, Kelsey Nintzel from Bounti.ai, discusses her background in marketing and product management, the overlap between the two fields, and the importance of understanding consumer psychology. She shares her journey from a childhood focused on the arts to pursuing a career in marketing, and reflects on the balance between creativity and business. Kelsey also discusses the regrets and lessons she has learned along the way. She recommends several books, including 'Sprint' by Jake Knapp, 'The Book of Why' by Judea Pearl, and 'Good to Great' by Jim Collins. Finally, she emphasizes the importance of listening to all voices in decision-making processes. In this conversation, Kelsey Nintzel discusses collaboration and open communication, emphasizing the importance of creating a space for team members to share their ideas. She also highlights the role of a supportive partner in her personal and professional growth. Kelsey shares her decision to leave a comfortable job and pursue a new opportunity, encouraging others to take the leap when they feel ready. She explains how to apply the Sprint methodology to prototype and test ideas, and suggests starting small and gathering feedback from potential customers. Kelsey also shares her accomplishment in using AI and machine learning for data analysis, and invites listeners to connect with her on LinkedIn.

Takeaways

• There is significant overlap between product management and marketing, particularly in understanding consumer psychology and creating a seamless customer experience.
• Balancing creativity and business is essential in both marketing and product management roles.
• Regrets can serve as valuable lessons, and it is important to take risks and pursue passions.
• Recommended books for marketers and product managers include 'Sprint' by Jake Knapp, 'The Book of Why' by Judea Pearl, and 'Good to Great' by Jim Collins. Create an open and collaborative environment for team members to share their ideas and provide feedback.
• Having a supportive partner can greatly impact personal and professional growth.
• Don't be afraid to leave a comfortable job and pursue new opportunities for learning and growth.
• Apply the Sprint methodology to prototype and test ideas, starting small and gathering feedback from potential customers.

Sound Bites

Chapters

00:00 Introduction and Background

01:49 Product and Marketing Landscape

03:09 Transition from Arts to Marketing

06:43 Balancing Creativity and Business

10:27 Regrets and Lessons Learned

16:04 Recommended Book: Sprint by Jake Knapp

20:25 Recommended Book: Good to Great by Jim Collins

22:02 Importance of Listening to All Voices

23:10 Collaboration and Open Communication

25:06 The Importance of Speaking Up

25:23 The Influence of a Supportive Partner

29:50 Taking the Leap and Leaving Comfort

33:31 Applying the Sprint Methodology

36:01 Starting Small and Gathering Feedback

42:47 Using AI and Machine Learning for Data Analysis

45:19 Personal Accomplishments and Sharing Knowledge

46:06 Connect with Kelsey Nintzel