Description

Summary

In this conversation, Stuart Smith, CMO at TigerEye, shares his insights on marketing tactics, his journey from film to product to marketing, a failure in leadership, a book recommendation, and an influential person in his life. In this conversation, Stuart shares insights and experiences from his career in marketing and leadership. He emphasizes the importance of building relationships and advocating for your team, as well as conducting effective one-on-one meetings. Stuart also discusses the challenges and strategies for building a strong remote team. He shares his transition from product to marketing and the differences between product marketing and demand generation. Stuart highlights the importance of creating a cohesive and collaborative team and the transformation of team dynamics. He concludes by discussing the involvement of the team in decision-making and goal setting.

Takeaways

• Directly engaging with people is a highly impactful marketing tactic.
• Foundational marketing principles remain relevant despite technological advancements.
• Leadership should prioritize people first and processes second.
• The book 'Code' by Charles Petzold provides a clear understanding of how computers work.
• Having a manager who takes a genuine interest in your growth can be transformative. Build strong relationships with your team and advocate for their success.
• Conduct effective one-on-one meetings to understand your team members' needs and goals.
• Invest in building a strong remote team by creating opportunities for in-person interactions.
• Transitioning between roles can provide new opportunities for growth and learning.
• Product marketing focuses on storytelling and messaging, while demand generation focuses on reaching and engaging the target audience.
• Create a cohesive and collaborative team by involving team members in decision-making and goal setting.

Sound Bites

Chapters

00:00 Introduction and Marketing Tactics

02:09 Stuart's Journey and Transition to Marketing

08:50 Failure in Leadership

22:41 Influential Person: Diva Venkis

24:04 The Importance of Building Relationships and Advocating for Your Team

27:13 Effective One-on-One Meetings

29:11 Building a Strong Remote Team

32:16 Transitioning from Product to Marketing

35:09 The Role of Product Marketing and Demand Generation

42:24 Creating a Cohesive and Collaborative Team

44:28 The Transformation of Team Dynamics

48:20 Involving the Team in Decision-Making and Goal Setting