Before the runway, before the reveal—there’s the process. The quiet, messy, intuitive space where ideas take shape and stories find form.
This week on Off The Rack, I’m pulling back the curtain on the creative process behind BOLD Swim’s creative process and the brand and my designer methodology. It’s not just about sketching silhouettes or choosing fabrics—it’s about listening. To the culture. To the climate. To the bodies who wear our pieces and the artisans who help bring them to life.
What Creativity Looks Like Now
Returning to BOLD Swim meant returning to a different kind of design. One that’s slower, more intentional, and deeply rooted in sustainability. I spent months sourcing materials that felt aligned with our values—not just eco-friendly, but ethically made. I revisited archives, reworked patterns, and asked hard questions about what luxury means in a changing world, and challenging the fast fashion playbook.
