Here's the skinny. Business Development is not a wandering, aimless activity that companies invest in for no return. It's a process-driven discipline responsible for business growth. As a process, this means there are definite point of starting and stopping. Do you know how much information you need between start and stop? Let me rephrase this. Do you know how many dots you need to connect from finding and opportunity to winning it? If so, What's Your Number?
