On this episode of “Make My Logo Bigger” we speak to our close friend, and well-known and respected Art Director, Jeff Simpson. Jeff chats with JIVE about the power of mistakes, what Art Direction really is, and the undeniable affect the recent pandemic has had on the advertising industry. With a dissection of how to make this work meaningful and powerful (for both the audience and the client) this episode serves as a reminder that creatives shouldn’t fear failure, but instead use it to their advantage. A wonderful conversation that will leave you feeling inspired and ready to create, it’s one you won’t want to miss!
