Chris Simmance, The Agency Coach speaks with Bibi Raven on the use of AI in their agency's processes. Raven talks about the incorporation of AI in their agency's systems, saying that it has helped them become more creative. Simmance agrees, saying that AI has great potential but that it takes effort to fine-tune it to fit the needs of the user. They also discuss how AI can help companies become more productive and how it can be used to improve the work-life balance of employees. Lastly, Raven talks about the Dream Project, which is a coaching group that helps employees achieve their dreams, big and small, thereby fostering a positive company culture.