Chris Simmance, The Agency Coach speaks with Steve Hyde, founder of Push, a digital marketing agency. The two discuss how Push has expanded its services from just paid advertising to include SEO and creative asset building. They also explore the trend of businesses becoming more digitally mature and seeking consultative services from agencies rather than just execution. They also touch on the increasing use of AI in marketing and the need for agencies to have employees who understand how to work with it. Steve shares how he has personally had to focus on his core skills of storytelling and selling in order to help Push evolve and meet the changing needs of clients.
