Chris Simmance, The Agency Accelerator, speaks with Gareth Hoyle in a thought-provoking conversation revolving around their experiences in the field of digital marketing and SEO. Gareth Hoyle, having founded a business for manual link building and transitioned into developing innovative reporting tools, shares an insider view on navigating the industry. Their discussion dives deep into topics like the creation of Hoyle's reporting tool Coveragely, which aims to make digital PR and link building reports more visually engaging and comprehensible. Hoyle also speaks on the necessity of understanding the work at hand for any successful collaboration with agencies. Throughout the podcast, the duo emphasise the significance of building meaningful connections and creating relatable, shareable content. They also discuss the intricacies of ranking metrics, agency-client relationships, and the common misconceptions that hinder SEO success."
