Chris Simmance, The Agency Coach speaks with Andy Chadwick, Co-founder of Snippet Digital and Snippet Consulting, a software company that builds tools for SEO companies. In this podcast episode, they discuss how Snippet's focus on automation and tool development has led to their success, as well as the changes and developments they've made as an agency in the past year. They also touch on the importance of information architecture and content strategy in the SEO industry, and how AI is not yet capable of replacing the human touch in these areas. Tune in to hear more about their insights and experiences in the world of SEO and agency development.