In this episode, Chris Simmance, The Agency Coach, speaks with Kevin, a seasoned SEO expert and leader of the e-commerce specialized agency, Re:signal. As Kevin commemorates Re:signal's eleventh anniversary, he shares his journey from running a general SEO agency to evolving it into an e-commerce focused entity, discussing the challenges and benefits of such a niche-oriented business model.
They talk about the importance of positioning, the power of specialization, and how it shapes the future of an agency. As they navigate through the impacts of the COVID-19 pandemic, Kevin reveals the strategies that helped Re:signal adapt and thrive. Furthermore, they delve into significant industry changes and the dynamics of modern agencies in the post-pandemic era.
If you're seeking insights on specializing your agency, adapting to industry trends, and navigating the new normal, this conversation is not to be missed.
