Chris Simmance, The Agency Accelerator, speaks with Nate Burke, the founder and CEO of Diginius. Delving into Nate's journey from selling garden gnomes in the US to becoming a significant player in the digital arena, they discuss the evolution of online marketing, from penny clicks to the dominance of tech giants. Diginius was born out of a need to help businesses navigate the complex world of online advertising. Recognising the expertise of digital agencies, Diginius collaborates closely with them, providing tools and insights to improve their online performance. Furthermore, Nate shares how Diginius's strong partnership with Microsoft has cemented their role in aiding over 600 agencies globally. Their chat reveals the challenges and nuances of PPC campaigns and the role of agencies in an ever-evolving digital landscape.
