In this conversation, Chris Simmance interviews Becky Simms from Reflect Digital. They discuss the changes and developments that have occurred in the agency over the past year. Becky shares insights into the formation of the Human First Collective and the decision to step out of the lab group. They also explore the challenges and opportunities in the industry, including the importance of understanding audience behavior and the rise of video content. Becky highlights the significance of professional development and leadership in navigating change and shares her vision for the future of the agency.
Takeaways
The formation of the Human First Collective and the decision to step out of the lab group allowed Reflect Digital to have more control over their vision and budgets.
Understanding audience behavior and creating targeted content for specific channels, such as TikTok and Instagram, is crucial in today's marketing landscape.
Professional development and leadership, including coaching and bringing in experienced individuals, have been instrumental in the growth and success of Reflect Digital.
The agency is focused on unleashing potential by combining the art of marketing with behavioral science, and they aim to continue making a positive impact in the industry.
Chapters
00:00 Introduction and Background
02:28 Reflect Digital and Lab Agency
04:08 Stepping Out of the Group
06:09 The Human First Collective
07:38 Navigating Uncertainty and Change
09:39 Drivers of Change in the Industry
12:37 Emerging Trends in the Agency Space
16:13 Professional Development and Leadership
18:28 Balancing Involvement in Two Organizations
20:13 Looking Forward to the Future
22:43 Closing Remarks
