Chris Simmance, The Agency Accelerator, speaks with Rob Twells from the Digital Maze in an engaging episode of "And We Have An Office Dog." They delve into the nuanced challenges and evolving landscape of the digital agency world post-COVID, discussing the intricacies of growth, sales difficulties, staff retention, and the increasing demands of the pitch process. Rob shares insights into the merger that formed the Digital Maze, combining strengths in web design, e-commerce, SEO, and paid advertising to create a more formidable agency presence. They touch upon the shift towards bottom-of-the-funnel conversion tactics over creative endeavours, reflecting on how economic pressures and a cautious investment climate have affected client relationships and sales cycles. Throughout, Chris and Rob explore the importance of adaptability, strategic focus on niches for brand development, and the crucial role of leadership in fostering agency resilience and innovation.
