Chris Simmance, The Agency Accelerator, speaks with Freia, a seasoned agency consultant, who shares her journey from managing a team of a hundred in an agency in Leeds, to advising agencies on how to scale efficiently and achieve strategic goals. Drawing on her vast experience from both within agencies and working on them, Freia offers listeners valuable insights on the importance of empathy in driving change and achieving business objectives. She elucidates her love for 'detective work' in agencies, where she identifies and resolves underlying problems, often marrying hard data with the team's insights to drive the process. Freia also discusses the prevalent challenges in agency leadership, particularly in change management, stressing the need for leaders to guide their teams through the process rather than expecting change to happen magically.
