Chris Simmance, The Agency Accelerator, speaks with Anthony in this podcast episode. They discuss the importance of branding and finding one's voice in the agency world. Anthony shares his journey from studying print in Canada to becoming an SEO copywriter and eventually starting his own agency focused on B2B LinkedIn content. He emphasizes the need for agencies to embrace a more human and engaging approach in their marketing, breaking down long-form content into digestible pieces for platforms like LinkedIn. Anthony also highlights the value of collaboration and authenticity in agency-client relationships. Overall, the conversation explores the power of branding, the significance of content creation, and the potential of LinkedIn as a platform for meaningful engagement
