Chris Simmance, The Agency Coach, speaks with Nitin Manchanda, the CEO of Botpresso, in a captivating conversation about his journey in the world of SEO consultancy. In this episode, Nitin opens up about the origins of his agency's unique name, Botpresso, and how it is intrinsically tied to his work style and the essential tools he uses. He gives us a glimpse into his working day in Berlin, and how he manages to overcome the challenges of scale in the world of enterprise SEO.
Throughout their conversation, Chris and Nitin delve into the benefits and challenges of growing an agency. Nitin candidly shares his experience transitioning from a one-man army to a team of fourteen within two and a half years, emphasizing the importance of hiring full-time staff and the roles they play in accountability and delivery. Nitin also highlights the impact of his engineering background on his approach to SEO, emphasizing automation and pattern recognition as key strategies in his work.
In addition to talking about his agency's growth, Nitin also gives insight into how he has leveraged AI and Python scripting in his workflow to handle tasks at scale. His keen interest in the evolving landscape of GPT and AI is evident, as he discusses a recent webinar he hosted with Duda and his ongoing commitment to embed these technologies into his agency's DNA.
