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Chris Simmance, The Agency Coach, speaks with Jesse Perreault, part-owner of Soap Media, a boutique digital marketing agency. In this enlightening conversation, Jesse shares his journey from growing up in an entrepreneurial family to running a successful agency. He details how they've refined their sales process, focused their services to ensure excellence, and cultivated a customer-centric culture to foster long-term client relationships. Chris and Jesse also delve into the importance of delegation in growing an agency, shedding light on the challenges and rewards that come with it. Listen in for valuable insights on agency operations, leadership, client retention strategies, and more.