Chris Simmance, The Agency Accelerator, speaks with Tom Mcloughlin in this episode. They discuss Tom's journey as the founder of SEO Travel, a specialist travel marketing agency. Tom shares that they initially focused on SEO but expanded into a broader range of marketing services like email marketing, web design, and paid social. Their primary target market is small and medium-sized businesses in the travel industry. Tom highlights their biggest success as the pivot they made during the pandemic, where they decided to donate all profits to educational charities. They have already given £75,000 and aim to reach a million pounds in total over ten years. Tom emphasizes the importance of long-term thinking and focusing on purpose, which has shaped their company culture and attracted like-minded clients and team members.
