Chris from Growth Animals, an agency focusing on ethical marketing. The two discuss the journey of Growth Animals since its inception three years ago, touching upon the challenges and rewards of adhering to ethical marketing principles. They delve into their client-centric approach, where they aim to inspire and assist rather than manipulate, a philosophy shaped by their prior experiences in large corporations. Despite their initial doubts and imposter syndrome, they've remained dedicated to their unique proposition, gradually attracting work based on this ethical marketing stance. They exchange insights about the importance of knowing one's niche and sticking to it, emphasizing that while tempting, straying into unfamiliar territories can create more issues than solutions. The discussion concludes with an examination of their learnings from the past three years and their vision for the future of ethical marketing.
