Chris Simmance, The Agency Accelerator, speaks with Leigh Rostron, the Managing Director of HREF Agency. Discussing his journey in establishing a thriving development partnership firm, Rostron elaborates on the agency's unique value proposition โ serving as a reliable and proficient development resource for other agencies. He details the areas they specialise in, which encompass various facets such as PHP, WordPress Shopify, and Laravel. From tackling the early growing pains of starting an agency and the importance of refining processes, to the agencyโs incredible growth, and the potential of AI tools in development, the conversation traverses the multifaceted aspects of running a successful agency. Rostron also speaks to the advantages of understanding the workings of their clients, most of whom are agencies themselves, thereby facilitating more effective communication and problem-solving. His insights are rich with lessons for budding entrepreneurs and offer a real-world perspective on navigating the fast-paced world of digital agency management.