Chris Simmance, The Agency Accelerator, speaks with Simon Lucey, the founder and MD of Hype Collective, a student and youth marketing agency that has been operating for over six and a half years. In this engaging conversation, Simon shares the journey of Hype Collective, from its inception working with university sports teams to its recent acquisition. He discusses the agency's focus on university students, its growth into a wider range of services, and its work with big consumer brands. Simon also reflects on the importance of niche targeting, the challenges of running an agency, and the lessons learned from the acquisition process. He emphasizes the value of self-awareness and prioritizing personal well-being to be an effective leader. The conversation provides valuable insights into the dynamics of agency growth, acquisition, and leadership.
