Chris Simmance, The Agency Accelerator, speaks with Chris Norton, founder of Prohibition PR. In this enlightening episode, the pair delve into the dynamics of running a leading PR agency based in the north of the UK. Norton proudly discusses the achievements of his agency, highlighting its value-driven approach that combines London-style thinking with the pragmatism of Yorkshire. With a focus on PR and social media, they've navigated the shifts in communication from written word to graphic and video content. As they touch upon the challenges of the pandemic, Norton underscores the significance of adapting to remote work, the power of resilience for business owners during such testing times, and the role of awards in boosting team morale. The conversation also takes a nostalgic turn as Norton offers advice he'd give to his younger self, stressing the importance of networking and the insights from his two decades in the industry.
