Chris Simmance, The Agency Coach speaks with Jaye Cowle about the phenomenal year that her agency has had. Jaye is the founder of Launch, a Happy Performance Agency which provides paid media, conversion optimization, and data and measurement services. They discuss the challenges and opportunities brought by Google Analytics' transition to GA4 and the cookieless world, and how the disruption is an opportunity for businesses to invest in their marketing and continue to thrive. Jaye also shares how she has personally and professionally developed in the last year, putting a lot of energy into understanding herself better and human psychology to lead her business better.
