When most people open a gym they focus on branding, marketing, logo's, colors, website, technology, etc. All good things by the way!!
PPS, now known as PPT, took a different approach.
We focused all of our attention on giving the clients the best possible service and training around. If you were here in the early days you would have seen half fallen down random banners that did not have our logo on them (we didn't even have a an official logo when we started) scuffed up and dented walls, used equipment, and so on.
BUT, we genuinely cared about our members, their results, and their interactions and experience with us. Our members started to have success and become our biggest fans, willing to spread the word to their friends and family.
It is truly the success all of our members had that made this place what it is today and we will continue to remember what got us here as we start to explore and invest some more time into the stuff that a business "should" be doing.