This week, we are talking about building a brand on TikTok. Our guest today is Fiona Chan, the founder, and CEO of Youthforia, an innovative makeup brand that you can sleep in due to the high quality, unique formulas. Fiona launched Fiona Co Chan in 2021 with the idea of Youthforia coming when COVID hit. She believed the best part of wearing makeup is going out, but oftentimes, people forget to take their makeup off, so she created a line so good you could sleep in it. Since then, she’s been building the brand on TikTok and currently has 116.7K followers and 3.1M likes.
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