Craig Kimberley, founder of the iconic Australian retail chain Just Jeans, turned a $37 gamble into a $120 million empire... and changed the game for fashion retail in this country.
In this episode, the boys sit down with the man behind one of Australia’s most legendary brands to unpack how he:
From street hustle to scale, Craig shares the real story... raw, unfiltered, and full of ruthless lessons every entrepreneur needs to hear.
This is how you bet on yourself... and win big.
👉 Chapters
01:00 Welcome to Craig Kimberley and Jason Kimberley
05:10 How did the Just Jeans idea get born?
08:59 How did you start the business?
10:48 How the relationship with Levis went, managing cashflow and margins
11:50 Jason’s recollection of the time starting the business
14:00 Back to the brand / Strength of the brand
16:00 The different moving parts of a business
17:25 Getting brand out there, sponsoring Grand Final with CUB
20:00 Acquisition of Melbourne Sports Depot
25:00 Was there any consideration of taking Just Jeans overseas to the USA?
26:15 When Jason started working in Just Jeans
28:00 Expanding the business
33:49 The float, becoming a publicly listed company
35:00 The online retail space / Peter Alexander
36:00 The selling of the Just Jeans Group
37:00 South Melbourne Football Supporters and Inducted Hall of Fame
42:24 Why Jason worked 12 jobs?
47:00 Where did Jason’s drive come from?
48:34 Cool Australia program and the education system
57:56 Advice for anyone looking to step off the line and have a go
1:05:20 Craig's personality grabs and celebrity stories
1:09:20 Business advice and PR, the power of celebrity
1:10:42 What made you believe, and why it worked straight away?
📺 Prefer video? Watch it on YouTube
🏠 Join Australia’s #1 Property Developer Network: Join Now for Free
📣 Powered by: Little Fish Property
