When we are building, engaging and nurturing our communities we are working from our personal brand not our business brand. One of the worst things you can do to your audience is treat them like a mechanical robot. Be sure to build deep relationships with people based on your personal brand. If you do not have this developed make sure you connect with me so we can develop it with your business. So important to understand who you are as well as your business and your human identity as a business owner
