In this episode, we delve into the creative trends shaping the gaming industry for October 2024.
We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends.
Main Takeaway = Reviews less important than Revenue
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/G83ZsDABGUE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Agenda
00:00 Epic intro
01:25 Introduction to Creative Trends
01:49 Analyzing AFK Journey's Advertising Strategies
05:08 The Impact of Misleading Ads on Game Revenue
06:31 Exploring Creative Inspirations in Game Ads
10:29 The Evolution of Game Creatives
14:21 Reviewing Player Feedback and Expectations
18:54 The Future of Game Advertising and Player Engagement
23:27 The Power of Hooks in Gaming Ads
24:11 Emotional Engagement in Game Design
25:30 Visuals and Branding in Mobile Games
26:30 Game Mechanics and Player Retention
28:49 Trends in Game Advertising
29:56 Innovative Game Features and Mechanics
31:25 The Influence of Visual Styles in Gaming
32:39 The Role of Creativity in Game Marketing
34:41 Understanding Player Psychology
37:05 The Impact of Trends on Game Development
39:51 Micro Learning and Game Advertising
42:01 Final Thoughts on Game Trends and Innovations
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
AFK Journey is utilizing unconventional advertising strategies.
Misleading ads can significantly impact game revenue.
The gaming industry is seeing a rise in high-quality creative content.
The importance of emotional engagement in game ads cannot be overstated.
Giant animals and absurd concepts are trending in game ads.
We plan to explore user reviews in future episodes.
The discussion highlights the interconnectedness of various creative strategies.
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes