In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.
Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gI8BHEN8J-U
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Epic intro
01:24 Introduction to Gaming Trends and Insights
03:00 Creative Trends in Gaming
05:49 Analyzing Successful Game Creatives
09:10 The Evolution of Game Marketing Strategies
12:07 Identifying Trends and Inspirations in Game Development
14:58 The Role of Emotions in Game Advertising
17:51 Innovations in Game Creatives and AI Influence
20:45 The Impact of Iteration on Game Performance
24:09 Case Studies of Successful Game Ads
26:58 Future of Game Marketing and AI Integration
29:46 Conclusion and Final Thoughts
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Small adjustments can lead to significant changes in performance.
Understanding emotional triggers is key in-game advertising.
AI is revolutionizing the way game creatives are developed.
Iterative processes are essential for optimizing game marketing.
Successful game ads often draw inspiration from each other.
The use of AI can enhance the quality and effectiveness of game ads.
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes