This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bax7FJPrcgw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Soft Launch Sonar
01:20 Dark and Dark Mobile
05:01 Dot Dot Blast
06:17 Coin Pusher Adventures
08:21 RoomScapes
10:05 Octopus Feast
11:57 Subway Surfers City
16:20 Tavern Legend
18:02 Chinese Games and Dinner
19:02 Creating a New 4x Genre: Whiteout Survival
21:41 Chinese Companies Dominating the Casual Market
25:51 Chinese Companies Coping with Each Other in the Forex Genre
29:31 Empires and Magic: A Forex Game with Empires and Puzzles Core
33:26 Bacon's Revenge: Reordering Weapons and Merging in a Roguelite RPG Tower Defense
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Soft launch games offer a glimpse into upcoming releases and allow for testing and feedback.
Different game genres, such as line puzzles, coin pushers, and room renovation, are popular in soft launch.
Cross-promotion and meta-game features are strategies used by game developers to increase engagement and monetization.
The success of a game in soft launch can be influenced by its unique gameplay mechanics and appealing themes.
Soft launch games often undergo iterations and updates based on user feedback and market trends. Soft-launched games from Chinese developers dominate the conversation.
Common themes include variations of the 4X genre, merge and match mechanics, tower defense gameplay, and rogue-lite RPG elements.
Successful mobile mechanics are often taken from popular Steam games
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Please share feedback and comments - matej@lancaric.me
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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes