In this episode, we delve into the intricacies of a new game, Triple Match City, exploring its gameplay mechanics, revenue performance, and user experience. We discuss the game's innovative features, monetization strategies, and the impact of ads on user retention.
The conversation highlights the evolving landscape of mobile gaming and the clever tactics developers use to engage players while maximizing revenue.
We discuss the importance of understanding user behavior to optimize revenue, the effectiveness of different gameplay mechanics, and the challenges faced in user acquisition. The conversation also highlights innovative concepts in game design and the potential future directions for mobile gaming.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bZKQBoNWlVg
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Agenda
00:00 Epic intro
01:25 Introduction to the Podcast and Triple Match City
02:57 Game Performance and Revenue Insights
05:55 Gameplay Mechanics and Innovations
08:56 User Experience and Ad Integration
12:02 Monetization Strategies and User Retention
14:55 Final Thoughts and Future Predictions
18:45 Game Monetization Strategies
21:06 User Segmentation and Revenue Insights
23:00 Creative Concepts in Game Design
26:01 Gameplay Mechanics and User Engagement
30:02 Future Prospects and Challenges
34:01 Final Thoughts and Ratings
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Triple Match City has shown unexpected revenue growth despite low download numbers.
The game incorporates innovative gameplay mechanics that blend match-3 and hidden object genres.
The game features sandbox levels that challenge players to collect various items within a time limit.
The conversation highlights the role of user acquisition in the game's success.
We note the clever design choices that keep players engaged and willing to spend.
The episode concludes with predictions about the future of mobile gaming and its monetization trends. Understanding user segmentation is crucial for monetization.
User acquisition remains a challenging aspect of mobile gaming.
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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes