My next guest is Natalie Shell who is a multipotentialite and co-founder of Brand Strategy & Storytelling Agency, Message-Lab. With over 20 years of branding and leadership experience in Sydney, NY, Amsterdam and Tel Aviv she is best known as an early employee at Wix.com where she created the brand voice and tagline. She is also co-founder CreativeMornings/Tel Aviv, a published author and passionate public speaker and coach.
