Meet Taylor Shanklin. Her friends call her T-Shank. She’s a dreamer, writer, adventurer, fast decision-maker, creative, mom, and founder of a branding agency. She brings awareness on how to work through life’s challenges through her lived experiences with chronic autoimmune disease.
Her life mantra is Minimize to Maximize and her superpower is listening to others, understanding what they do best, and helping them focus energy in the right places for growth. Joey and T-Shak chatted about the impact of in-person events and how to capitalize on them.
TIMESTAMPS:
0:00 - Impact of Events
0:10 - Intro
0:24 - Introducing Taylor Shanklin
1:09 - Taylor’s Bio
1:49 - Barlele and Creative Shizzle
3:09 - What is the difference between branding and marketing?
5:16 - Where can smaller organizations start looking for information and data about their client’s problems?
8:48 - The intersection of events and marketing
10:31 - Using events as a tool to gather data and information
13:30 - Bringing members of an organization together with events
16:37 - Live in event surveys and polling
19:44 - Advantages of collaborating with teams and organizations at events
22:57 - What are innovative ways to incorporate branding elements into event design?
25:45 - How do you evaluate metrics with a branding strategy?
29:50 - What is a funnel fundamentally?
33:37 - What is on the horizon for the world of branding?
36:09 - How do we navigate the new landscape of technology while maintaining our humanness?
39:55 - How do you “Robot Proof” your business?
41:11 - Using humor to recover from a minor error
44:12 - Stand out by being human and being real
46:41 - Where to find Taylor?
47:12 - Upcoming conference from CREATIVE SHIZZLE!
49:17 - OUTRO
USEFUL LINKS:
Taylor's Website:
https://www.tshank.com/
Taylor's TEDx Talk:
https://www.youtube.com/watch? v=hEJpd5WjYks&ab_channel=TEDxTalks
Utopia Experience's website:
https://www.utopiaexperience.com/
