After a phenomenal Expert Series last week with 3 amazing Women Entrepreneurs running CPG Brands, we are back to basics with Wade and Alex and their usual back and forth banter.
We are excited to chat about a very important topic on how to build a sustainable CPG brand in this day-in-age. With capital markets drying up, brands are struggling more than ever to maintain cash flow and grow sustainably without making big mistakes which can sink their company. With a recent announcement of Better Brands (once valued at $170M) out of business, and many others before, it puts things in perspective on the most sound strategies to build a CPG brand.
Wade and Alex will discuss their thoughts on the best ways to achieve this, build a great brand, and stay in business for a the long haul.
We will also discuss emerging brands today that are nostalgic in their branding and packaging and re-inventing childhood favorites and modernizing them for today's market.
Our sponsor for this episode is The Healtea and Leila Kairns, proudly partnered with Power Full Energy Distribution and Robert Cogan.
