Managing a global brand's social media is no easy feat. How do you appeal to multiple audiences and stay respectful of cultural differences? How and when should you localize content?
This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Melissa Francois, Content, Comms & Social Lead at PlayPlay, gets candid about what she's learned from managing social at some of the largest global brands.
Melissa reveals how to approach every social strategy from a global standpoint, how to manage different time zones, and the importance of using geographical data to speak to customers/ followers where they are.
She wraps up the show, reminding us that everything you do on social needs to tie back to value – down to each holiday. Tune in for an episode full of tips and strategies to optimize your global brand's social strategy!
