After the incredible blockbuster acquisition announcements that started this year from Microsoft (acquiring Activision Blizzard) and Sony (buying Bungie), one could be forgiven if they forgot that there is a THIRD hardware company on the playing field… Nintendo. And true to form, Nintendo responded to all of this “content war” madness in a manner that is as “Nintendo” as anything they have ever done… by reminding us that they made Wii Sports ONCE, and they can do it AGAIN. Soooo, let me get this straight… Xbox makes one of the largest entertainment purchases of ALL time with a deal that will change the landscape of gaming forever, Sony punches back by picking up the studio that made Xbox’s greatest hit, and Nintendo breaks out an old copy of Wii Sports, cleans it up a little, and brings it to the party? Well, to be fair they are also digging up a few other old gems like bringing more tracks to Mario Kart, rebooting Advance Wars, and giving us fresh games in the Mario Strikers and Kirby franchises… but make no mistake, they are staying the course and continuing to do what they do best. Nintendo marches to the beat of its’ own drum and honestly, I wouldn’t have it any other way.
Join us for the final part of our series on the "Content Wars" as we explore the actions that Nintendo DIDN'T take. Nintendo didn’t need to buy or acquire ANYBODY to remain competitive in the market… they simply needed to stay committed to the course through the hard times and remain true to who they are. They used what they learned from those experiences to shape their future, embracing those hard-earned lessons to build a better mousetrap. And the lesson from both Nintendo and Joseph are the same… the hardest part of our commitment to the Lord is not simply making the commitment but KEEPING it when the times get hard. Let’s not allow these pits and prisons to weaken our commitment, shake our faith, or lead us to believe that we have been forsaken… these cocoons are designed to reinforce us in ways that can only happen in these challenging environments. We WILL victoriously emerge from these lonely, dark and dreary circumstances… and when we do, we will have a powerful story of the Lord’s provision to tell, a deeper strength to share, and a fully developed pair of wings to carry us to the higher places He has promised.
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