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In this episode of the Construction Champions Podcast, host Ron Nussbaum speaks with Amber Gaige, founder of Far Beyond Marketing, about the critical elements of effective marketing for construction businesses. Amber shares her unique Four C’s of Marketing Success—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—and how they can help construction companies avoid common pitfalls and maximize ROI.
What You’ll Learn:
Why clarity in messaging is essential for success.
How consistent branding builds trust and recognition.
The importance of understanding your customer demographics.
Why focusing on existing clients can lead to exponential growth.
Amber also shares actionable advice on avoiding red flags when hiring marketing firms and why transparency and collaboration are vital to successful marketing partnerships.
Connect with Amber Gaige:
https://farbeyondmarketing.com/
Ron
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