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In this episode of the Construction Champions Podcast, Nicole Glover, founder of Glover Strategic Marketing, returns to discuss why price isn’t the only factor clients consider—and how contractors can stop racing to the bottom.
Many contractors believe the lowest bid always wins—but Nicole breaks down why quality, communication, and reputation play a bigger role in securing high-value projects. She also shares why caring about your customers is a competitive advantage and how culture impacts hiring and retention.
What You’ll Learn:
✅ Why competing on price alone is a losing strategy.
✅ How to position yourself as the best choice—not just the cheapest.
✅ Why proposals should showcase more than just numbers.
✅ How caring about customers and employees creates long-term success.
✅ The key to attracting and retaining top talent in construction.
Connect
Nicole
https://www.glovermarketing.com/
Ron
https://www.linkedin.com/in/ron-nussbaum
https://www.ron-nussbaum.com/
BuilderComs builds custom communication software and systems that work for your construction business, not against it
https://www.buildercoms.com/
Want a CRM that is built for the construction industry https://www.build12.com/constructionchampions?am_id=ron625
Leave your new homeowners with the resources they need https://gethometrack.com/
Website
https://www.buildercoms.com/constructionchampionspodcast
#ConstructionChampionsPodcast #NicoleGlover #WinningConstructionBids #ContractorSuccess #ConstructionMarketing #RonNussbaum
